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SUMMARY
More than ten years experience in web technologies and multimedia development.
Produced both front end and back end systems for Tablet PCs, Set Top Boxes, and handheld PDAs.
Been involved in pioneering projects such as the development and implementation of a content repurposing system based on Macromedia Generator for the first regular digital terrestrial (DVB-t) data broadcasting service in Europe.
Created many Flash based rich client applications for fixed and mobile devices.
Developed strong knowledge of best and established practices in User Interaction analysis and Graphical User Interface design.
Reinforced my redactional skills by authoring serveral articles, tutorials and books.
Volunteered from 2003 to 2005 as Team Macromedia for Flash providing users support on Macromedia forums.
EXPERIENCE
ONLINE MARKETING SPECIALIST
Cornèr Banca SA, Lugano, Switzerland, 2008 - present
- In charge of the content management and administration of the corporate website and e-shop.
- Responsible for collecting, analyzing and summarizing in form of reports valuable and actionable information about users activities on both corporate website and company's e-shop.
- Supporting the company's online marketing strategy by working on online brand development and integrated campaigns.
- In charge of continuos analysis and optimization of website's information architecture for traffic growth.
- Managed the setup and development of Cornèrcard e-commerce platform.
- Involved in the setup and development of the company's e-document platform.
WEB DEVELOPER – JAVA PROGRAMMER
IMD International, Lausanne, Switzerland, 2004 - 2008
- Responsible for providing solutions to user requests concerning IMD's corporate and extranet web sites.
- Coordination of internal IT projects from the gathering of the business requirements to the technical implementation.
- Administration and maintenance several systems such as Flash Media Server, Adobe LiveCycle ARES, SVN, Bugzilla.
- Worked on the development of the corporate web site based on PaperThin Commonspot 4.6 CMS.
- Worked on the migration of legacy applications from Macromedia ColdFusion 5 to Macromedia ColdFusion 7.
- Developed Flash Media Server driven VOD webcasting system.
- Developed web services based integration layer between Oracle Stellent and PaperThin CommonSpot.
- Developed Adobe LiveCycle based interactive PDF workbooks and forms.
- Developed Java based custom CFX tags for ColdFusion.
MULTIMEDIA DEVELOPER – FOUNDER
Aftershape, Besazio, Switzerland, 2003 - 2004
- Developed Macromedia Flash Communication Server MX driven Multi-user applications.
- Developed Macromedia Flash Remoting MX driven enterprise solutions and corporate web sites.
- Authoring and reviewing of technical books regarding Macromedia products for U.S. publishers such as O’Reilly, Apress and New Riders.
- Produced several Graphical User Interfaces and Graphical layouts.
MULTIMEDIA DEVELOPER – MULTIMEDIA DESIGNER
Fantastic Corporation, Manno and Zug, Switzerland, 2000 - 2003
- Developed a Macromedia ColdFusion Server driven Content Repurposing Server.
- Developed server side Content Management System and client side Macromedia Flash based applications for a digital terrestrial i-TV European service.
- Worked on the Multimedia Car Platform – European research project.
- Produced several Graphical User Interfaces and Installation Splash Screens for Fantastic Corp. application software.
- Developed various DHTML and Macromedia Flash based custom applications for Fantastic Corp. customers.
CHANNEL MANAGER – WEB CONTENT EDITOR
Bluewin AG, Bellinzona and Zurich, Switzerland, 1997 - 1999
- Responsible for the selection of the contents to be published on the Italian channel.
- In charge of the processing and generation of contents from an editorial and customer oriented point of view.
- Responsible for proof-read control of the contents to be released.
BOOKS
Title: Flash Hacks
Publisher: O'Reilly & Associates
Author(s): Sham Bhangal
ISBN-10: 0596006454
ISBN-13: 978-0596006457
My role: Technical reviewer
Title: ColdFusion Web Development with Macromedia Dreamweaver MX 2004
Publisher: Apress
Author(s): Jen deHaan, Peter deHaan, Simon Horwith, Curtis Hermann, Massimo Foti, Edoardo Zubler
ISBN-10: 1590592379
ISBN-13: 978-1590592373
My role: Co-author
Title: Dreamweaver MX 2004 Magic
Publisher: New Riders Publishing
Author(s): Massimo Foti, Angela C. Buraglia, Daniel Short with contributing authors Brad Halstead, Murray Summers, Kevin Freanch, Edoardo Zubler, Stephanie Sullivan, Joel Martinez, Kim Cavanaugh and Danilo Celic.
ISBN-10: 0735713782
ISBN-13: 978-0735713789
My role: Contributing author
Title: Flash Remoting MX - The Definitive Guide
Publisher: O'Reilly & Associates
Author(s): Tom Muck with contributing authors Christian Cantrell, Mike Chambers, Branden Hall, Jason Michael Perry, Joel Martinez, and Alon Salant.
ISBN-10: 059600401X
ISBN-13: 978-0596004019
My role: Contributor
Title: ActionScript Cookbook
Publisher: O'Reilly & Associates
Author(s): Joey Lott
ISBN-10: 0596004907
ISBN-13: 978-0596004903
My role: Technical reviewer
PROFESSIONAL TRAINING
Java Programming Language, Hortis, Lausanne, Switzerland, 2006
CommonSpot Jump Start Training, PaperThin, Lausanne, Switzerland, 2006
Integrating Siebel Applications, Siebel, Lausanne, Switzerland, 2006
XSLT Fundamentals, Altova GmbH, 2005
XSLT 2.0, Altova GmbH, 2005
XSLT Advanced, Altova GmbH, 2005
Navigating XPath, Altova GmbH, 2005
Effective Meetings, IMD Internal Training, Lausanne, Switzerland, 2005
Project Management Roadmap, IMD Internal Training, Lausanne, Switzerland, 2005
Stellent Content Server Security, Benmark International, Lausanne, Switzerland, 2005
Stellent Content Server Administration, Benmark International, Lausanne, Switzerland, 2005
Time Management, CRPM, Lausanne, Switzerland, 2005
Siebel Quering, IMD CRM HelpDesk, Lausanne, Switzerland, 2005
Siebel Basics, IMD CRM HelpDesk, Lausanne, Switzerland, 2005
Customer Focused Value Creation, IMD International, Lausanne, Switzerland, 2005
Public Speech, Krauthammer International, Milan, Italy, 2001
Foundation of programming, Digicomp SA, Lugano, Switzerland, 2001
Introduction to Java, Digicomp SA, Lugano, Switzerland, 2001
Extensible Markup Language, Digicomp SA, Lugano, Switzerland, 2001
Microsoft Project Basic Course, Fantastic Corp., Manno, Switzerland, 2000
Macromedia Flash 4, ITAUSA Network, Milan, Italy, 1999
EDUCATION AND CERTIFICATIONS
Google Analytics Individual Qualification, 2010
Sun Certified Programmer for the Java 2 Platform, Standard Edition 5.0, 2006
Macromedia Certified Flash MX Developer, 2003
Macromedia Certified Flash MX Designer, 2003
Macromedia Certified ColdFusion Developer, 2001
Macromedia Certified Flash Developer, 2001
Adobe Photoshop 5 Certified Expert, 2000
Diploma Federale di Impiegato di Commercio, Scuola Cantonale di Commercio, Bellinzona, Switzerland, 1992
LANGUAGES
Italian: mother tongue
English: fluency in written and spoken language
French: fluency in spoken; good written knowledge
German: basic knowledge
CONTACT
Please send your inquiries via Linkedin
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